writing sales copy

Copywriting 101 | Tips To Writing A Strong Sales Copy! 

Are you struggling to create a good sales page for your upcoming launch? Don’t know where to start your Sales copy? Do not sweat. 

Below, I am going to share with you all the secret ingredients to creating a strong sales copy for your business online. 

Before, we start, let’s welcome everyone who is new to my blog. 

Here, on Growth Hack Expert Blog, I share digital marketing, copywriting, and solopreneur tips to help people with similar interests. After being in this industry for a decade, I have a lot to share and this is where you will find everything I have learned over the years. 

For example, here, I am going to explain the complete process of creating a strong sales page for your business. This short tutorial is best for every service-based business that is thinking of creating a good sales page on their website. This also works well with any product-based business too. 

The list of ingredients that will help you master your sales page is – 

Headline 

The headline is equivalent to the shortest sales pitch. If you manage to crack that right, half of your job is already done. 

This might sound a bit of an exaggeration to you but, it is a fact. The job of a headline is to fetch the attention of the people scrolling through millions of similar pages and articles. 

The purpose of the headline is to hook your prospects, introduce your product or service, show its benefits, and create interest for the readers to move forward. 

The question is – how to fit all of this in a short headline? 

This is where the experience and talent of a #copywriter jump in. Make sure that you write a headline that you think will speak directly to the audience and will make them want to read the copy. 

Some Tips to write catchy headlines – 

🔵 Know your target audience 

🔵 Keep it simple and crisp

🔵 Implement keywords 

🔵 Make it interesting

🔵 Always use an active voice 

🔵 Make a promise you can live up to

🔵 Make it informative

You must also learn how to create an effective SEO article.

Indoctrination 

Indoctrination is something that comes right after your headline and before you start to pitch your sale. In short, it is a build-up that you get to create before you start selling your service or product. 

This is the part of the article where you actually start to communicate with your reader. You need to make a good impression here to ensure that they are hooked on the idea. 

Although it is a small paragraph, it takes a lot to weave this part of the article. But I assure you, it is worth spending time creating this part. 

This is the part where you tell your reader about who you are and why what you say matters to them. Here, you should add a touch of empathy to motivate them to stay on your piece. 

The catch here is to speak to your prospects’ immediate fears, needs, and interests. This is what will keep them hooked. 

Problem statement & Solution 

The basic concept of pitching your service or product is to understand why they were created. What exactly is the purpose of the product or service you are offering? 

It is in our human nature that we focus more on problems than on their solutions. This is why it is critical that you clearly state the problem your product or service is built to target. 

If you proceed with focusing on your prospects’ problems, you are more likely to connect with your prospects emotionally

Remember, there is a thin line between stating a problem and sprinkling salt on the wounds. So, be very careful while creating a problem statement. If not, you are more likely to make prospects feel alienated, attacked, or even misunderstood. 

So, in short, while creating a sales page, you need to make sure that you focus on a specific problem that your service or product is targeting to solve. 

Now that you are done stating the problem, it is time you start explaining what its solution is. Remember to specify the solution that makes an impact on the reader’s mind. 

Always make sure that you have to make readers believe in the solution you are offering before you start to sell it to them. 

The offer 

This is the part of the sales page where you introduce your solution – service or product. Always pitch your solution in a way that is the easiest, simplest, and fastest solution to the problem you defined above. 

It is time to focus on the USP of your product or service. To crack this section, here are a few tips. Always breakdown this section into the following subsections – 

🔵 What it is

🔵 How it works 

🔵 Where to get it

🔵 How much will it cost

🔵 What to expect out of it

Breaking down what you offer into these sections will help you engage the interest of the prospects while making the offer irresistible to them by offering a greater gap between the value and the price. 

Benefits 

Now that we have covered what you have to offer, let’s get to the part – why? It is time you start to talk about why your prospect should buy the service or products you have to offer. 

So, answer the question – What’s in there for them? 

This section of the sales page will contain deeper information on the things your product or service does on top of the big promise that you already shared. Unlike the section before, you can go all crazy about the relatable and specific benefits of your products and services. 

What I have noticed over the years is that most people confuse features with benefits. For example for a toy – “batteries included” is a feature whereas “make your child’s day with this precious gift” is the benefit. 

So, be very clear. 

Building authority 

Building social authority for the service or the product you have to offer is another very critical part of a sales page. Adding testimonials, reviews, press coverage, credentials, experienced and more is what can help build authority significantly. 

Now, I personally believe that it is not essential to have all these things in one section. In fact, it is important to spread it all across the sales page. 

Scarcity 

Another highlight of a sales page is to build a feeling of scarcity for your product or service. It is human nature that this scarcity adds to the appeal. 

The common types of scarcity you can play around with are – 

🔵 Limited Discount 

🔵 Limited Stock 

🔵 Limited Time Bonuses 

🔵 Limited Offer 

You can play around with this feature during special events like – birthdays, anniversaries, occasions, and more. 

Call To Action 

Another very important part of a sales page, without which it is incomplete is – “Call-to-Action”. Remember it should be very clear, straight forward and even placed where it can fetch eyes. 

Some effective calls to action is – 

🔵 Order now 

🔵 Get instant access 

🔵 Enrol now 

Now, do not just place it in one section but spread it all across the copy. 

These are some really effective tips for you to create a strong sales page. Once you are done creating the copy, make sure you give it a good read and ensure that everything you have added is accurate. Also, make sure that it is clear, precise, and still catchy. 

seo content

The Key To Writing A Succesful SEO Optimized Article | Become A Pro Seo Content Writer! 

If you have landed here, you certainly were looking for some SEO content writing tips and if you have landed on this page by searching one of these terms (keywords) – Seo article writing, Seo content, Seo content writing, Seo copywriting, Seo articles, or Freelance content writer then this piece is definitely a good example of an SEO optimized content. Before moving on, I am assuming that you are aware of the following terms – 

  • SEO – Search engine optimization
  • Keywords 
  • LSI Keywords 
  • Search Engine 
  • SERP

If not, you can check out the following piece in which I have elaborated on every term that is associated with content writing. 

Moving on, let’s talk about something you are actually here for – SEO article writing tips. SEO is something that every business owner who has a website, webpage, or anything online does to help their website rank on the top of a search engine. 

In my career of 6 years in the content industry as a freelance content writer, there are a few things that I have picked on over the years about SEO content writing. All of those tips, I am discussing here. 

First, let’s discuss a few benefits of SEO copywriting because, in my opinion,  nothing is worth learning if you have no idea of what it does.

Benefit Of SEO Content Writing (Copywriting For Search Engine) 

SEO copywriting is composed of 2 things – SEO + Copywriting and both of these components hold equal weightage. If companies have a great in-house SEO team and lack in their content front, it won’t be able to deliver the desired result and it goes vice-versa. 

When done correctly, here is what well-written, structured, SEO-optimized content does for you – It will help you rank better in search engine results for a particular keyword or set of keywords. Along with the obvious benefit, a good SEO article can also help you boost your sale, awareness, or increase website traffic. So, clearly, it is not bad if you have more and more content on different keywords ranking on the top of SERP (Search engine result pages). 

Now, the question is how to write good SEO articles? Following are some of the tips that you must follow if you are an SEO copywriter or even if you are looking forward to becoming a freelance content writer

Tips For SEO Copywriting | Become A Pro SEO Copywriter 

Research well to find the most suitable content 

When it comes to writing content, one thing that is obvious and must is to find all the necessary information on the topic you are writing. It is crucial that you research well before writing to enhance the quality of the SEO copy that you are preparing. 

How to find the relevant content? 

First, you have to understand the topic you are writing on and search for the keywords reflecting the idea of the piece you are writing. Once, you have the set of keywords, Google them one by one and go through the first few results, and note the key points from those pieces. Once, you accumulate the data, all you have to do is present it all together in one piece. This technique is called the Skyscraper technique. This way you can create effective SEO articles.

Use keywords naturally

Now coming to the major part of the SEO content writing – The Keywords. In my experience, if you are a freelance content writer like me, the set of keywords will be provided to you by the client, and if you are running a digital marketing company, your SEO team will be responsible to provide keywords to you. Once, you have the set of the keywords, all you have to do is follow the technique mentioned above in the 1st point. In case, you have drafted the copy of content already, go back, read, analyze, and edit it to add the provided keywords and if you are smart and were waiting for the keywords, you can draft the content from the scratch on the basis of keywords and distribute them wisely and naturally throughout the piece of content you are writing.

Choose keywords on the basis of the target audience

There is another scenario that I being a freelancer have come across. Well, this might be because I am an SEO freelancer as well. This is the scenario in which you will be hired to not just for your writing skills but for keyword research as well. In this case, you might need Google Keyword Planner to find the keywords. Before you start just typing the phrases, make sure you also refer to the related searches at the end of the SERPs. I personally love this technique. This technique has really helped me rank the articles I write. You must prepare a set of at least 3 Keywords if you are writing a 1000 word article and optimize it for them. 

Want to know more about it? Let’s talk. 

Structure of the content with headers 

Headers are important as the Google crawler tends to crawl the meta tags, title, and description first and then the heading tags, then bullets, and finally the body. Remember this. In fact, Cram this. This Mantra will help you structure the article in the best way possible. For example, in this piece, the above heading is put under the H3 tag. 

Add value by inserting links  (linking triggers) 

Nobody, remember NOBODY likes to read a boring copy of content online when there are so many interesting pieces available online. To make it interesting, adding links either internal or external can help you improve the performance of the article in terms of traffic. So when it comes to writing SEO content, I always prefer inserting both internal and external links. Where internal link helps to increase the engagement and decrease the bounce rate, there, external links help to make the piece more authentic. While linking to other websites, make sure you select only authority websites. 

Search Intent (The Three C’s) 

While working on search intent you must know about the three C’s formula of search intent – content type, content format, and content angle. First is a content type, meaning you must know what type of content are you preparing – whether it is a promotional piece, PR, case study, web content, blog post, or ORM article. Second – content format. With content format, I mean you must analyze and find out what type of content is ranking. Whether it is a listicle, opinion article, or news piece, you need to work on the format accordingly. Third – content angle. Find out who is your target audience who will search for this content and who will probably benefit from it. According to that find an angle to work on. 

Some More Tips About Seo Copywriting That I Follow To Rank Content

Besides the points that I have mentioned above, there are a few things that you should know about – 

  1. Choose the catchy Title which has the potential of attracting the target audience. 
  2. Write an effective Meta description & Meta Title 
  3. Add media to the content – make it more engaging 
  4. Add CTAs (Call-to-actions)

Final Words 

In the end, I hope that you are prepared to write an effective SEO article. As a freelance content writer, I have learned all these things over time that would help you write a perfect SEO-optimized content piece. So, regardless of whether you are starting your career in SEO content writing or you have to optimize the existing content, these tips will help you a lot. And if you need professional help you with it. All you have to do is contact me, and I can help you with it.